I’d like to use the term “click affinity” in the world of web design – if it does not already exist. I just realized this concept when I visited the Wall Steet Journal’s online magazine site and was immediately tempted to click on many of the stories.
It was a difficult struggle as I had many other things I needed to be working on (ie: no time to visit that site) but there was still a pull to get into their content.
In addition to having good design and usability, the real core piece of being popular online is having good content, which is:
- Unique / Original
- Up to date
- Well-written / Easy to understand
I believe having valuable content, content-teasers, graphics, and yes – even ads will increase that content’s “click affinity,” which will engage users.
Try to present good content! Raise the click affinity for the items on your website.