Getting typography right is hard enough, even when you have all of the image editing tools to aid. But as we all know, many times images are blocked on e-mail clients, which makes the task of designing an effective e-postcard with high penetration difficult. Sweetwater has done an nice job mixing an e-mail promotion with a graceful fallback on a recent e-mail promotion. Take a look at the email below with and without images. I especially like the second heading which uses a -2px letter spacing css attribute to achieve a nice kerning.

The ad was available here when I posted this.

Web based services for e-mail marketing, listservs, newsletters, publications:

Here is a good start if you’re looking for some email marketing tools:

Constant Contact (constantcontact):

http://www.constantcontact.com

iContact

www.icontact.com

Mail Chimp (mailchimp)

http://www.mailchimp.com
http://www.mailchimp.com/pricing/

Vertical Response

http://www.verticalresponse.com/

StreamSend

http://www.streamsend.com/

Create Send (createsend)

http://www.boldcode.com/createsend/

My Emma (myemma)

http://www.myemma.com/

Campaign Monitor (campaignmonitor)

http://www.campaignmonitor.com/

Get Response (get response)

http://www.getresponse.com/

Jango Mail

http://www.jangomail.com/

Peer 360 (pricey but very powerful)

http://www.peer360.com/

Desktop Software

E-Campaign (ecampaign)

http://www.lmhsoft.com/ecamp/

Direct Mail (mac) (directmail)

http://ethreesoftware.com/directmail/

google wave is going to be awesome

http://www.youtube.com/watch?v=v_UyVmITiYQ