Jan 7 2010

Sweet Typography at Sweetwater

Getting typography right is hard enough, even when you have all of the image editing tools to aid. But as we all know, many times images are blocked on e-mail clients, which makes the task of designing an effective e-postcard with high penetration difficult. Sweetwater has done an nice job mixing an e-mail promotion with a graceful fallback on a recent e-mail promotion. Take a look at the email below with and without images. I especially like the second heading which uses a -2px letter spacing css attribute to achieve a nice kerning.

The ad was available here when I posted this.


Jul 31 2009

List of e-mail marketing services

Web based services for e-mail marketing, listservs, newsletters, publications:

Here is a good start if you’re looking for some email marketing tools:

Constant Contact (constantcontact):

http://www.constantcontact.com

iContact

www.icontact.com

Mail Chimp (mailchimp)

http://www.mailchimp.com
http://www.mailchimp.com/pricing/

Vertical Response

http://www.verticalresponse.com/

StreamSend

http://www.streamsend.com/

Create Send (createsend)

http://www.boldcode.com/createsend/

My Emma (myemma)

http://www.myemma.com/

Campaign Monitor (campaignmonitor)

http://www.campaignmonitor.com/

Get Response (get response)

http://www.getresponse.com/

Jango Mail

http://www.jangomail.com/

Peer 360 (pricey but very powerful)

http://www.peer360.com/

Desktop Software

E-Campaign (ecampaign)

http://www.lmhsoft.com/ecamp/

Direct Mail (mac) (directmail)

http://ethreesoftware.com/directmail/


May 30 2009

google wave is going to be awesome

google wave is going to be awesome

http://www.youtube.com/watch?v=v_UyVmITiYQ